How the Menswear World (Jumped The Shark) Got Hooked on Fishing Gear

Lord help us.

Something’s fishy in the world of menswear. While outdoor-minded heritage brands like Orvis, Filson and L.L. Bean have outfitted fisherman for generations, younger labels that are nominally more downtown than downstream have cast their line with collections inspired by or explicitly designed for the rod and reel.

Examples of the former can be found in the latest L.L. Bean x Todd Snyder collection, which debuted in September with an “Upta Camp” theme that encompassed critter pants embroidered with fly fishing lures and an intarsia-knit trout sweater.

LINK (via Robb Report)

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