In 2011, five years after the company was founded, it did $29 million in sales, according to Yeti. By 2021, the company had gone public and had $1.4 billion in annual revenue. That success has been built on well-liked products, yes, but any successful branding exercise is just as much philosophical as functional. Yeti’s philosophical bet seems to be that we’d all like to spend more time outside with our bros, and that, deep down, maybe there’s a little bit of bro in all of us.
LINK (via The Atlantic)