Yeti Coolers Are Luxury Goods for Bros

Photo by Blake Carpenter on Unsplash

In 2011, five years after the company was founded, it did $29 million in sales, according to Yeti. By 2021, the company had gone public and had $1.4 billion in annual revenue. That success has been built on well-liked products, yes, but any successful branding exercise is just as much philosophical as functional. Yeti’s philosophical bet seems to be that we’d all like to spend more time outside with our bros, and that, deep down, maybe there’s a little bit of bro in all of us.

LINK (via The Atlantic)

One thought on “Yeti Coolers Are Luxury Goods for Bros

  1. The Boote Has a Strange Vision One

    I saw Edmund Hillary and Tenzing Norgay dragging a Yeti up to the top of Everest with them in 1953.

    With the weather a lot cooler and quite a bit wetter here in Britain over recent days, I really must venture out to a trout stream this week and see if I can still cast…..

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