Simms is kicking off Save Our Streams (SOS), a campaign designed to raise money and awareness about the protection and preservation of America’s most iconic waterways. Across the United States, a multitude of watersheds, beloved by anglers, and relied upon by fishing focused businesses face great threats in the form of mines, pollution, closure and more. Anglers have a special appreciation of, and personal relationship with these bodies of water but the reality is, their health has a direct effect on more than just the fishing community.
Through Save Our Streams, Simms aims to lead by example. Each month, Simms will launch a limited edition T-shirt inspired by a threatened river or stream and designed by renowned artists from across the country. A portion of every t-shirt sale (available through retail partners and simmsfishing.com/sos) will go back to a non-profit partner fighting on the front lines towards the conservancy of that particular body of water.
Save Our Streams kicks off this April and will first focus on a river very near and dear to Bozeman based Simms Fishing Products, the Yellowstone River. Presently, two foreign-backed gold mining companies (Lucky Minerals and Crevice Mining Group) are planning to explore along the banks of the upper tributaries of the Yellowstone River. Both exploration and large-scale mines would put hundreds, if not thousands of jobs that rely on this river at risk, and undoubtedly wreak environmental havoc on the entire ecosystem.
To bolster efforts against the proposed mines on the Yellowstone, Simms has partnered with the Greater Yellowstone Coalition (GYC). Founded in 1983, GYC is the only locally based group that advocates full time for the 20-million-acre, Greater Yellowstone Ecosystem.
Following the Save Our Streams launch, Simms will shift their focus to Minnesota’s Boundary Waters followed by Montana’s Smith River (May and June respectfully). Stay tuned for more…