Remember the social media dust-up over the January American Angler cover?
Social media has brought us lots of things – from Instagrammed food pics to the ubiquitous “selfie” and a tweeting president. And “brand ambassadors”? These are people who have huge followings on platforms like Facebook, Instagram and Twitter. For a price, they will highlight certain company brands when they post, but one such ambassador has set off a huge upset in the world of fly fishing, prompting responses from those who might otherwise stay quiet.
LINK (via: Wyoming Public Radio)