Simms Pledges 1% of All Ecommerce Sales

Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical fishing apparel, has launched a platform to give back to conservation groups supporting healthy and sustainable fisheries. The brand has initiated four give-back campaigns on its e-commerce site and is funding NGO partners via a 1% sales contribution at no cost to the consumer.

LINK (via Angling Trade)

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