Orvis Takes Out Full-Page Ad to Urge Lawmakers to Protect the Everglades


Reader’s of Florida’s largest newspaper opened the front section yesterday to find a full-page ad featuring a powerful message from Orvis CEO Perk Perkins, who addressed his letter to Governor Scott and members of the state legislature:

“The Everglades ecosystem supports 1.3 million jobs and represents $109 billion to Florida’s economy,” writes Perkins. “But that ecosystem is collapsing and Florida must act now to save it. History will be made here, one way or the other.”


Rural Palm Beach County officials and sugar growers are not happy about Orvis’s lobbying campaign. 

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