Known as Trout U for its proximity to premier angling and its leadership in fisheries research and education, Montana State University has now teamed up with fly fishing industry leader Simms to offer a new line of apparel.
Under a licensing agreement for the Trout U brand, which MSU trademarked in 2007 to represent the multifaceted ways the native fish is integrated into university life, Bozeman-based Simms will begin making Trout U hats and shirts.
LINK (via: MSU)
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As a life-long Brand-Savvy Unbeliever I can only offer three words (from very recent European Soccer history):
1) Cristiano Ronaldo