Based on this article it’s the new high priced fly fishing excursion version of surfing.
Is fly-fishing the new surfing? Certainly, while surfers are running out of fresh beaches to discover, adventurous fly-fishers are carving out untouched corners of the planet to find virgin waters and catches to brag about. With its meditative, go-slow mindfulness, its immersive, deep-cover wilderness hits, the sport is everything we need right now.
LINK (via: Conde Nast )