How is Branding Like Fly Fishing?

100 Days is an annual project at New York City’s School of Visual Arts founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor.

In “Branded Hooks,” Andrew Krantz bridges the gap between fly fishing and branding by examining a fishing story, lesson, or memory and distilling it into a valuable branding insight. By uncovering the similarities between the two unrelated realms, Andrew seeks to demonstrate that lessons can be unearthed from unexpected sources.


One thought on “How is Branding Like Fly Fishing?

  1. “to cover one’s face with the hand as an expression of embarrassment, dismay, or exasperation”

    In a word, facepalm.

    But then I have long been a No Logo sort of person, having seen earlier than most just where logos and brands could and would surely lead us – to piles of everything we ever needed, top-end clothing- and tackle-wise (and to shedloads more that we really didn’t) – but absolutely nowhere left to use it (plus, of course, far fewer fish to use our glittering dragon hordes beneath a mountain on).

    Old British armed robber criminal vernacular expression: “All tooled-up and nowhere to go”.

    Tooled-up as in packing plenty of guns and offensive weapons; nowhere as in lacking an ex-Presidents Point Break bank to rob……

    That’s us Anglers, now, I increasingly fear.

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