Here’s why you probably don’t stray from your tried-and-true gear brands

Some interesting brand loyalty insights courtesy of GRINDTV.
So why does someone gravitate toward certain outdoor brands? And, more importantly, why do we stick with them? Well, of course, it has a lot to do with the quality of their products and customer service and stuff like that.

But it turns out that outdoor brands may be especially well suited to earn our loyalty, and some of us may be more likely to give it (particularly if we happen to be Millennials).

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