Can a $300 Cooler Unite America?


Yeti has officially achieved  “jump the shark” status.

In a country where we can’t seem to agree on anything, one opinion has lately reached a broad consensus across diverse groups of people: Yeti is pretty awesome.

Miranda Lambert loves her Yeti. Jason Momoa, the beefy actor from “Game of Thrones,” considers his Yeti essential technology. The hit country song “Buy Me a Boat” by Chris Janson is, in part, an ode to Yeti, or rather, an ode to money because, as Mr. Janson sings, “It could buy me a Yeti 110 iced down with some Silver Bullets.”

Yeti is wildly popular in liberal Portland, Ore., and in the conservative South, beloved by grizzled dads who hunt and fish and their beachgoing daughters. If you are not yet initiated into the cult, it may surprise you to learn that a Yeti is a plastic cooler.

LINK (via: The New York Times)

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