I’ll have the filet of slap in the face.
Illinois officials and their partners want to give the invasive Asian carp threatening the Great Lakes a makeover. The goal: To grow the fish’s image as a healthy, delicious, organic, sustainable food source — which will, in turn, get more fishermen removing more tons of the fish from Illinois rivers just outside of Lake Michigan.
A full-on media blitz is coming later this year to change that. The proposed new name for the fish is being kept tightly under wraps for a big rollout in June, prior to the Boston Seafood Show in mid-July.
LINK (via: USA Today)