Fly fishing retailers that rely on tourism to drive their businesses are getting creative in the midst of state-mandated travel lockdowns.
This time of year doesn’t stand out as an especially lucrative stretch for the fly-fishing industry, but regulations and guidelines in response to the coronavirus pandemic aren’t making things any easier.
Snake River Angler General Manager Will Broeder turned to an old lemon-related metaphor to detail his shop’s new model as his field is stuck in a holding pattern.
“It’s been decent, but we’re just trying to piece together what we can,” he said. “It’s definitely not as good as when this wasn’t happening, but when life gives you lemons you make lemonade, basically.”
LINK (via: Jackson Hole News & Guide)