“So We Decided to Help”
Yvon Chouinard calls the Kennebec River his favorite place in Maine thanks to the role Patagonia played in removing the Edwards Dam, 20 years ago …
TagYvon Chouinard
‘Some Stories’ | Lessons From the Edge of Business and Sport
Before he founded Patagonia, Yvon Chouinard was a dirtbag rebel ditching postwar conformity for the mountains. His new book, Some Stories, collects essays, eulogies, poetry …
Simple Fly Fishing Revised and Updated
Newly revised and updated, with more stories, more secrets, more flies, book trailer for Yvon Chouinard’s best-selling book on tenkara. Explore the Simple Fly Fishing …
How Two Businessmen Have Joined Forces To Fight For Public Lands
Yvon Chouinard, of Patagonia, and Kenton Carruth, of First Lite, are two very different business owners with very different customer bases, but as the fight …
Patagonia v. Trump
The outdoor retailer has supported grass-roots environmental activists for decades. Now it is suing thepresident in a bid to protect Bears Ears National Monument. The …
BHA Podcast & Blast: Yvon Chouinard of Patagonia
Hal Herring talks with Yvon Chouinard, founder of Patagonia and legendary outdoorsman, at the 2018 BHA North American Rendezvous in Boise, Idaho. They discuss Chouinard’s …
Tree Huggers & Hunters Unite: Patagonia Founder Joins BHA Rendezvous
‘They say that hunters and tree huggers can’t get together. That’s bullshit. The only way we’re going to get anything done is to work together.’ …
Patagonia vs. Donald Trump
We all knew the legendary outerwear company Patagonia lived and breathed the adventurous life. We knew they cared about the environment. But it wasn’t till …
Yvon Chouinard Just Mic-Dropped Congress
Earlier this month, following a brief Twitter spat between the House Committee on Natural Resources and Patagonia, Congress invited Chouinard to testify on Bears Ears. Specifically, the …
House chairman invites Chouinard to testify on monuments
House Natural Resources Committee Chairman Rob Bishop (R-Utah) wants Patagonia CEO and founder Yvon Chouinard to appear before the panel to discuss the Antiquities Act in light of President …