Yvon Chouinard calls the Kennebec River his favorite place in Maine thanks to the role Patagonia played in removing the Edwards Dam, 20 years ago this month.
“So we decided to help,” Chouinard says. “We’re pretty good at marketing, so instead of just giving money, we took out three full-page ads in the national edition of The New York Times. What that did was make the Edwards Dam into a national issue rather than a local issue.”
LINK (via: DownEast)