This just in from the Fish or Die crew.
Animal Planet is going to test the numbers with a prime spot on Wednesday and we again need your help. If this Wednesday show goes well it will be unstoppable! We had no idea that this program would make it this far. Any help you can give spreading the word across your social media platforms would be appreciated!
Here’s the official press release:
FOR IMMEDIATE RELEASE
May 6, 2016
Contact: Tom Tanno, firstname.lastname@example.org; 818-907-9950
Animal Planet’s FISH OR DIE Wins a Prime-Time Slot Due to Extraordinarily High Ratings of its Recent Premiere,
Posting a +21% Growth Over its RIVER MONSTERS Lead-In
Prime Time Re-Broadcast of “Fish or Die” Set for Wed., May 11 @ 10 PM EDT
The premiere of “Fish or Die” on Sunday, May 1 (11 pm EDT) was a time period upgrade for Animal Planet. Here’s a snapshot of the results:
- Fish or Die” grew over its “River Monsters” lead-in by +21% with target A25-54.
- “Fish or Die” posted double-digit percentage gains over the network’s prior 4-week time period average.
- “Fish or Die” was up +37% with A25-54 (231K) and +20% with Total Viewers (435K).
- “Fish or Die” placed Animal Planet among the Top 20 Cable networks in the time period with hard to reach male demos, ranking as high as #13 with M18-34
Spread the word!