Patagonia has already mastered the puffy and successfully launched a line of sustainable foods and snacks. Now it wants to bring its Earth-first manufacturing philosophy to craft brewing, adding the first beer to its Patagonia Provisions lineup: Long Root Ale.
So how could they apply the same philosophy to beer? Enter kernza, a Eurasian grass that produces a wheat-like product. In 1983, plant breeders at the Land Institute, a Kansas-based non-profit doing sustainable agriculture problem-solving, started experimenting with a perennial grain. While most grains are annuals—fields must be re-tilled, plowed, and planted each year—kernza sticks around all year, with no need for a costly replanting process.
Link (via: Outside Online)