Retaining New and Reactivated Anglers After COVID-19

There may be a silver lining to the pandemic for the angling trade.

Fishing license sales are up nationwide since the COVID-19 outbreak. Many bait and tackle stores are reporting positive traffic and steady sales. Fishing, it seems, has been one of the few approved pandemic activities in most states. The result has been a surge of new anglers and reactivated anglers that are teaching their families to fish.

But how can you encourage those anglers to keep fishing when the world returns to something close to normal? And how can you make sure they return your store?

LINK (via: Fishing Tackle Retailer)

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