Linda Leary wanted to create a line of fishing apparel for women. She’d been fly-fishing ever since she was a kid growing up in Maine. Back then, she says, there was a lot less women’s gear, so she typically borrowed long johns from her dad and husband. After wearing her fair share of stodgy waders and drab shirts built with men in mind, she was determined to create a better option. She founded FisheWear in 2015, with the goal of making women’s fishing clothing and totes that were functional and colorful.
LINK (via: Outside Magazine)