Patagonia has just announced that it’s expanding into wine, cider, and sake sales. Earlier this week, it released eight wines on its Patagonia Provisions website. In late November, it will expand its offerings to include one sake made from organic rice and a dry hard cider from the Chilean Andes.
And, because they knew you’d have questions, there’s an entire section on the site that attempts to answer the question “Why Wine?” The biggest reason, the Ventura, California company explains, is because drinking wine can provide a connection to the “authentic natural source” of every bottle’s place of origin.
LINK (via Food and Wine)