IFTD Has Evolved: Confluence is a one-stop shop approach to trade gatherings

There are a number of things that make for a cohesive community of thriving independent specialty retailers and brands. One of those is an inclusive industry gathering that facilitates retailer, vendor, & industry understanding of specialty market processes and trends. AFFTA is planning such an event this fall in Salt Lake City.

Here’s the press release:

AFFTA Headquarters— February 15, 2023

The American Fly Fishing Trade Association (AFFTA) makes additions to a traditional trade show and creates a must-attend event for every
member of the association and industry. “AFFTA’s trade show has always been a place for doing business. We recognize that in order to
continue providing value, the show must evolve to accommodate the current ways of conducting business, ” Kenneth Andres, AFFTA Show Director.
“AFFTA works all year long to provide many different tracks of value to its members. All of those tracks are coming together in one place at Confluence. We want attendees to walk into the Salt
Palace and not just see a trade show but the full scope of what our trade association has to offer to this industry. Most importantly, we want them to have the ability to capitalize on the
tools we will now have at the show”, said Lucas Bissett, Executive Director of AFFTA. Bissett continued, “ By including access to all of AFFTA’s benefits in one place, our members can now leave Salt Lake more educated, better prepared, and take full advantage of the member programs we provide. We are excited to add our own party to the lineup of happy hour events because we know there needs to be a balance of work and play. We are also taking the
show outside on the last day for some friendly competitions, demo opportunities, good food and live music.”

What’s New at Confluence

● We are taking the show outside on the last day for some friendly competitions, demo opportunities, good food, and live music
● Addition of an Artist’s Alley at the front of the show
● Much larger focus on conservation through the AFFTA Fisheries Fund
● Condensed trade show hours to allow manufacturers to participate in the roundtable discussions
● AFFTA’s Member Benefit Partners at the show and ready to help attendees save money and make better business decisions
● AFFTA’s Strategic Partners in attendance and available to network and to show the connectivity of all those with a similar ideology
● Attendees will have an exclusive first look at TrackFly’s Market Trends Report
● Individual dealer and guide education tracks
● Industry wide peer to peer conversations around the issues the fly fishing industry is facing

The American Fly Fishing Trade Association fosters the sustainable growth of fly fishing by
supporting its members and the fly fishing industry with the resources needed to be successful.

For more information contact:

Kenneth Andres

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