sues anyone who uses its namesake

We used to like these guys before they got bought out by private equity. a year ago filed for trademarks protecting the word “backcountry” for all sorts of outdoor gear as the online retailer launched its first-ever branded jackets, skis and apparel. Now the e-commerce behemoth is suing small business owners who have trademarked the word “backcountry.” 

LINK (via: The Colorado Sun)

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