The Disturbing Bro-ification of Outdoor Recreation

If what I see on Instagram is any indication fly fishing should be added to this list.

Bro-ification describes the disconnect between how outdoor recreation activities are marketed and portrayed in the media–particularly sports like skiing, climbing, and off-road cycling–and the reality of who actually does those sports, and where. 

I’ve observed how the outdoor industry and the media have portrayed getting outside for nearly my entire life, and what used to be a very “volkssport,” inclusive, hippy-like identity has transformed into a super-elitist and entitled one. The destinations presented in the media are generally so unattainable by most people that they might as well be on the moon–and don’t even bother going if you’re not wearing expensive, high-tech apparel and using modern, high-priced gear. Exotic and expensive are the norm.

LINK (via: The Adventure Journal)

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2 thoughts on “The Disturbing Bro-ification of Outdoor Recreation

  1. Now where are those – “There’s a killer on the the road, His brain is squirming like a toad …. If you give this man a ride, Sweet family will die, Killer on the road” and the Heart of Darkness “This is” The End – old Doors numbers that I mentioned on Moldy yesterday…?

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