Orvis Takes Out Full-Page Ad to Urge Lawmakers to Protect the Everglades

Orvis

Reader’s of Florida’s largest newspaper opened the front section yesterday to find a full-page ad featuring a powerful message from Orvis CEO Perk Perkins, who addressed his letter to Governor Scott and members of the state legislature:

“The Everglades ecosystem supports 1.3 million jobs and represents $109 billion to Florida’s economy,” writes Perkins. “But that ecosystem is collapsing and Florida must act now to save it. History will be made here, one way or the other.”

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Rural Palm Beach County officials and sugar growers are not happy about Orvis’s lobbying campaign. 

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