The NY Times wades into the fastest growing segment of the fly fishing market.
Industry leaders say women are the only growing demographic in the sport, which is why they are so crucial to cultivate. Women make up about 31 percent of the 6.5 million Americans who fly fish, according to the most recent study by the Recreational Boating & Fishing Foundation. In 2016, more than two million women participated in the sport, an increase of about 142,000 from the previous year.
LINK (via: NY Times)