Wednesday, March 17, 2010 at 12:02AM Outtakes from the American Express commercial we posted last week featuring Yvon Chouinard. In this piece, Yvon talks more about the Matilija Dam (featured in the commercial) and why it should be removed.
Monday, March 8, 2010 at 11:31AM From Patagonia's The Cleanest Line
If you watched the Academy Awards last night you may have seen Patagonia's founder, Yvon Chouinard, appear on a commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. The piece was filmed in and around Ventura County by academy award winning cinematographer Robert Richardson and directed by Scott Hicks of "Shine" fame.
The dam that's featured is the Matilija Dam, an outdated monstrosity that sits 18 miles upstream from Patagonia HQ on a tributary of the Ventura River. With its crumbling concrete and silt filled reservoir, Matilija Dam no longer serves any beneficial purpose. Its removal would allow native Southern Steelhead trout to once again use the river to spawn, and give local beaches a much needed boost in sediments (more sand) from the steep canyons of Matilija Creek.
If successful, it would be largest dam ever removed in the United States.
All proceeds that Yvon receives from the commercial will be divided between five of environmental groups of his choice: Concervacion Patagonica, Atlantic Salmon Federation, Freedom to Roam Coalition, Native Fish Society and Save our Wild Salmon.
patagonia, yvon chouinard in Film and Video Saturday, February 20, 2010 at 10:24AM 
Patagonia Ambassadors Chris, Keith, and Dan Malloy join good friend Jeff Johnson for an outrigger adventure in Ventura, CA on February 13, 2010. - filmed & edited by Guy Martin
LINK (Via: Vimeo)
patagonia, video in Film and Video Monday, December 7, 2009 at 12:05AM A great post from The Cleanest Line that illustrates how far we've come protecting the Teton River, what's at stake if we don't continue to protect this habitat, and how you can further help the cause.
Patagonia owners Yvon and Malinda Chouinard joined Friends of the Teton River this summer on a trip down a wild stretch of the Idaho waterway. Their trip commemorated a float the Chouinards had taken down the same stretch of river 35 years ago, before construction of the notorious Teton Dam. Unfortunately, the trip was not a celebratory one - Friends of the Teton River's Amy Verbeten explains:
LINK (Via:The Cleanest Line)
Thursday, November 19, 2009 at 5:39AM 
The new Patagonia surf e-catalog is full of amazing images, video, story telling and beautiful product.
Check it out: LINK
Amount of natural resources saved?
WOOD USE – 175 tons/1,222 trees
NET ENERGY – 2,805 million BTUs
GREENHOUSE GASES – 598,206 lbs. CO2 equivalent
WASTEWATER – 1,506,301 gallons
SOLID WASTE – 220,860 lbs.
patagonia in Apparel, Film and Video, Gear, Media Thursday, September 3, 2009 at 12:02AM This past spring, The Freedom to Roam Coalition partnered with Patagonia, Save Our Wild Salmon, and filmmaker Skip Armstrong to create a video project highlighting the crisis and opportunities for salmon and human communities of the Snake River corridor in the Pacific Northwest.
Freedom to Roam is Patagonia’s current environmental campaign. Its goal is to create, restore and protect wildways or corridors between habitats so animals can survive. Patagonia’s partners in Freedom to Roam include the Freedom to Roam Coalition, which includes other companies, conservation organizations, rural activists, recreation groups, and those who live on the land.
For more on Freedom to Roam, please visit: http://freedomtoroam.org
Click HERE for more information about Patagonia's work with Freedom to Roam.
