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    Entries in patagonia (10)

    Wednesday
    17Mar2010

    A concrete victory so to speak

    Outtakes from the American Express commercial we posted last week featuring Yvon Chouinard. In this piece, Yvon talks more about the Matilija Dam (featured in the commercial) and why it should be removed.

    The Cleanest Line has more info on the individuals and groups leading the fight to restore the Ventura River.

    Monday
    08Mar2010

    And the Winner Is.......

    From Patagonia's The Cleanest Line

    If you watched the Academy Awards last night you may have seen Patagonia's founder, Yvon Chouinard, appear on a commercial for the American Express Members Project, a new partnership with social-action network Takepart.com. The piece was filmed in and around Ventura County by academy award winning cinematographer Robert Richardson and directed by Scott Hicks of "Shine" fame.

    The dam that's featured is the Matilija Dam, an outdated monstrosity that sits 18 miles upstream from Patagonia HQ on a tributary of the Ventura River. With its crumbling concrete and silt filled reservoir, Matilija Dam no longer serves any beneficial purpose. Its removal would allow native Southern Steelhead trout to once again use the river to spawn, and give local beaches a much needed boost in sediments (more sand) from the steep canyons of Matilija Creek.

    If successful, it would be largest dam ever removed in the United States.

    All proceeds that Yvon receives from the commercial will be divided between five of environmental groups of his choice: Concervacion Patagonica, Atlantic Salmon Federation, Freedom to Roam Coalition, Native Fish Society and Save our Wild Salmon.

    Saturday
    20Feb2010

    Ka Malolo (The Flying Fish)

    Patagonia Ambassadors Chris, Keith, and Dan Malloy join good friend Jeff Johnson for an outrigger adventure in Ventura, CA on February 13, 2010. - filmed & edited by Guy Martin

    LINK (Via: Vimeo)

    Monday
    07Dec2009

    What Does the Future Hold for the Teton Watershed?

    A great post from The Cleanest Line that illustrates how far we've come protecting the Teton River, what's at stake if we don't continue to protect this habitat, and how you can further help the cause.

    Patagonia owners Yvon and Malinda Chouinard joined Friends of the Teton River this summer on a trip down a wild stretch of the Idaho waterway. Their trip commemorated a float the Chouinards had taken down the same stretch of river 35 years ago, before construction of the notorious Teton Dam. Unfortunately, the trip was not a celebratory one - Friends of the Teton River's Amy Verbeten explains:

    LINK (Via:The Cleanest Line)

    Thursday
    19Nov2009

    Salty sweet!

    The new Patagonia surf e-catalog is full of amazing images, video, story telling and beautiful product. 

    Check it out: LINK

    Amount of natural resources saved?

    WOOD USE – 175 tons/1,222 trees
    NET ENERGY – 2,805 million BTUs
    GREENHOUSE GASES – 598,206 lbs. CO2 equivalent
    WASTEWATER – 1,506,301 gallons
    SOLID WASTE – 220,860 lbs.

    Thursday
    03Sep2009

    Freedom to Roam

    This past spring, The Freedom to Roam Coalition partnered with Patagonia, Save Our Wild Salmon, and filmmaker Skip Armstrong to create a video project highlighting the crisis and opportunities for salmon and human communities of the Snake River corridor in the Pacific Northwest.

    Freedom to Roam is Patagonia’s current environmental campaign. Its goal is to create, restore and protect wildways or corridors between habitats so animals can survive. Patagonia’s partners in Freedom to Roam include the Freedom to Roam Coalition, which includes other companies, conservation organizations, rural activists, recreation groups, and those who live on the land.

    For more on Freedom to Roam, please visit: http://freedomtoroam.org
    Click HERE for more information about Patagonia's work with Freedom to Roam.