This year Patagonia has put out an enhanced electronic version of it's annual enviro initiatives booklet. There are a number of embedded videos and interactive pages well worth checking out.

View a fireside chat with Patagonia founder and environmentalist-in-chief Yvon Chouinard, accompany world-renowned photographer Florian Schulz as he sheds light on the beauty and struggles of the Arctic, and connect with other activists’ stories through powerful videos and images. The new e-booklet does all this without sacrificing a forest full of trees.

The interactive grants map allows you to see all the grassroots groups by region that received grants along with links to their respective web sites. Be sure to check out the groups in your area that received grants.

The by the numbers page has a bunch of stats you can scroll over to see the full scope of what Patagonia does on the environmental front.

In a nutshell:

Patagonia donated $3,444,263 (1% of its sales) to support environmental causes.

433 different environmental groups were the recipient of a Patagonia grant.

$155,000 worth of grants were given out through the World Trout program.

Water and Marine groups recieved $648,989 in grants, the second highest category after biodiversity groups.

You can also download a PDF version of the booklet with its many stories and photos about our environmental efforts. In "Leading the Examined Life Is a Pain in the Ass," Yvon tells how Patagonia came by its environmental ethos. We also break down our mission statement, tell about Freedom to Roam, World Trout and bluesign® technologies, and list the more than 400 grassroots groups we aided this year.

Launch Patagonia Environmental Initiatives 2010 E-Book  (Via:The Cleanest Line)

Be patient, the initial load time can be slow.