Groundswell

Set sail with Raincoast Conservation Foundation, Patagonia and Woodshed Films for an exploratory surf trip along British Columbia’s unspoiled west coast. While searching for waves, the crew documents what would be threatened if the Northern Gateway tar sands oil pipeline is built.

More info at raincoast.org.

Save the Colorado

The Windy Gap Project, a proposed water project that threatens to reduce the Colorado River’s flows to less than 20% of its historic levels, is just one of a myriad of problems facing the Colorado River.

This Thursday TU is hosting a rally in downtown Denver on the corner of 16th street and Wynkoop to show support for keeping the upper Colorado River alive despite threats to its flows and future.

LINK (Via: Angling Trade)

Windy Gap is not the only threat to the Colorado. Kim Jordan, President and CEO of New Belgium Brewing Company, and Casey Sheahan, CEO of Patagonia, speak out on behalf of a river that desperately needs help.

Learn more at Save the Colorado.

AITUE/PESCA CON MOSCA/CONSERVACION DE LA PATAGONIA/TEASER 1/4

AITUE/PESCA CON MOSCA/CONSERVACION DE LA PATAGONIA/TEASER 1/4 from AITUE on Vimeo.

On the 12th Day of Christmahanakwnazakah

Whether she's wading the Madison River, or Madison Avenue, your favorite fashionista will be thrilled with the all new Patagonia/Uggs Paisley Button Aluminum Bar Boot. Drafting off the success of their all new Rockgrip aluminum bar boot, and their Margot dress, Patagonia has partnered up with Uggs to offer a sportswear inspired wading boot that is as equally at home on the Barnes Hole as it is on the escalator at Macys. These new boots may look casual, but rest assured, they have been ambassador tested in some of the toughest wading conditions on the planet. From Soho and South Coast Plaza, to both Miracle Miles, these new boots from Patagooch will keep your sweetheart smilin and stylin.

Have A Snack, Save A Species

"For the same reasons I'm in the clothing business, I wanted to get in the food business," Chouinard says, "which is basically to change the way things are done.

“Have A Snack, Save A Species” - Read the essay by Yvon Chouinard

For decades Patagonia has given millions in financial support to advocacy groups fighting for endangered fish and their habitat. Now, through the Patagonia Provisions Salmon Project, Patagonia is hoping to change the fishing industry.

From the Patagonia website:

Working with Skeena Wild, a Canadian fish conservation organization, we’ve identified sustainable, in-river fisheries that use tangle-tooth nets, beach seines and traditional First Nations fish wheels and dip nets. These selective-harvest techniques produce higher quality fish and, most importantly, allow non-target species to survive and spawn. Our sourcing process has also made Patagonia Provisions the first fish-industry business working in active partnership with conservation NGOs.

Our state-of-the-art fish processing plant in Northern British Columbia provides local employment and keeps the “value” in “value-added products” within the community. The all-metal, fully recyclable facility runs under spotless health standards and has achieved the top ISO 22000 certification. We are now working toward a zero-waste operation with complete repurposing of all fish byproducts.

Learn more about Patagonia Provisions™ Wild Salmon Jerky

NPR's food blog The Salt has picked up the story.

Patagonia Men's YC Dam T-Shirt

Water was meant to be in rivers. Sure some is needed for irrigation, some for power, some for cities. But fish, birds, animals, even people, also need water in the rivers. Without it, endangered species like salmon will not survive, whole ecosystems will be destroyed and recreational opportunities will be lost. Support the removal of the Matilija dam in California with the YC Dam T-shirt. The organic cotton tee features artwork by Nathan Reifke.

LINK 

This is the same dam that was featured in YC's American Express commercial and was recently tagged by dam removal advocates.