Patagonia Environmental Initiatives 2010 E-Book

This year Patagonia has put out an enhanced electronic version of it's annual enviro initiatives booklet. There are a number of embedded videos and interactive pages well worth checking out.

View a fireside chat with Patagonia founder and environmentalist-in-chief Yvon Chouinard, accompany world-renowned photographer Florian Schulz as he sheds light on the beauty and struggles of the Arctic, and connect with other activists’ stories through powerful videos and images. The new e-booklet does all this without sacrificing a forest full of trees.

The interactive grants map allows you to see all the grassroots groups by region that received grants along with links to their respective web sites. Be sure to check out the groups in your area that received grants.

The by the numbers page has a bunch of stats you can scroll over to see the full scope of what Patagonia does on the environmental front.

In a nutshell:

Patagonia donated $3,444,263 (1% of its sales) to support environmental causes.

433 different environmental groups were the recipient of a Patagonia grant.

$155,000 worth of grants were given out through the World Trout program.

Water and Marine groups recieved $648,989 in grants, the second highest category after biodiversity groups.

You can also download a PDF version of the booklet with its many stories and photos about our environmental efforts. In "Leading the Examined Life Is a Pain in the Ass," Yvon tells how Patagonia came by its environmental ethos. We also break down our mission statement, tell about Freedom to Roam, World Trout and bluesign® technologies, and list the more than 400 grassroots groups we aided this year.

Launch Patagonia Environmental Initiatives 2010 E-Book  (Via:The Cleanest Line)

Be patient, the initial load time can be slow.

Fish with 1% for the Planet co-founder Craig Mathews

From our friends at One Percent for the Planet.

That’s right, our newest auction offers a day of catch and release fly-fishing with famed angler, renowned guide, author, owner of Blue Ribbon Flies and 1% for the Planet co-founder Craig Mathews.

Craig will take the highest bidder and friend out on Montana rivers for a day this summer or fall. Complete with special fishing holes, spectacular views, and Craig tying a fly one-handed and blindfolded (ok, maybe not blindfolded), he’ll be sure to provide you with any required gear and end the day with a wonderful dinner enjoyed in good company.

An experience truly not to be missed, click HERE to make your bid!

This auction closes April 30th at 8 pm EST.

One Percent celebrated signing up their 1000th member last month.

Chouinard appears on CNBC, market rallies 4 points

YC made an appearance on CNBC recently to talk about 1% for the Planet and Patagonia's sales growth despite the challenging economic times.

No embed option so you'll have to hit the link to see the segment. LINK

There is no business to be done on a dead planet

Three Dollar Bridge from felt soul on Vimeo.

(Via: Way Upstream)

Felt Soul Media has produced another gem. Check out this 3 minute profile on 1% For the Planet,
an alliance of businesses that donate at least 1% of their annual
revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews,
1% has grown to over 1000 members since it's launch in 2002 and has
donated nearly $42 million to approved environmental non-profits. This
particular film highlights the Three Dollar Bridge (Madison River)
project that was made possible by 1% funds. The two founding members
tell the story.

Music by Neil Halstead & Jack Johnson | Brushfire Records