FreeFly Apparel

Small fly fishing inspired apparel brands are becoming almost as ubiquitous as the digital fly fishing magazine. What sets Free Fly apart is their use of bamboo based fabric, some unique designs, and most notably, their partnership with a non-profit that installs sustainable water treatment systems in countries in desperate need.

Free Fly has partnered with Charleston, SC-based Water Missions International® with the mission of bringing safe drinking water to those who need it most. Water Missions installs clean water treatment systems in locations with little or no access to clean drinking water.  

Free Fly has already provided the resources necessary to give over 250 people clean drinking water for the rest of their lives. 

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Time to Shoot the Old Horse

In the latest issue of Tackle Trade World, Keith Jackson advocates for pulling the plug on the IFTD show and partnering up with iCast.

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I'm the train they call The City of New Orleans

Should be a fair amount of buzz coming out of this weeks IFTD show.

MidCurrent and Angling Trade have partnered up and will be reporting what's new from the show, including a full rundown on the new product showcase.

Fly Rod and Reel will be offering live coverage from the show floor.

The Drake Video Awards will take place the first night of the show so those clips should be popping up soon and and the Iron Fly Competition returns for another year.

Stand by for our view from the show floor and beyond, we're exploring the bayou today with Patagonia Fly Fishing Ambassador Bryan Carter.

The 2011 Show Issue

As the industry prepares to descend on New Orleans for the 2011 IFTD show, Angling Trade is out with their annual show issue. 

Sage Announces "The One"

Sage has just announced a new high zoot series of rods dubbed the One. The rods may indeed be the bee's knees but the press release is stuffed with techno jargon and silly superlatives.

TC at The Trout Underground breaks it down.

Watch this video and substitute fly rod for backpack and you'll get the idea.

Angling Trade June 2011

The "Lets' Get Real Issue"