David Leinweber, owner of Angler’s Covey in Colorado Springs, boldly takes on one of the fly fishing industry's sacred cows, the lifetime rod warranty.
LINK (via: Angling Trade)
Time for a change?
Earlier this year Transworld Business did a rant on the impact of no questions asked retail return polices on the snowboard industry. While not quite apples to apples, some of the talking points are essentially the same.
The two retailers featured prominently in the Transworld piece, REI and Backcounty, have changed their lifetime 100% satisfaction policies to just one year.