Friday
Aug272010
Daiwa / A Fishing Ape Pop Up Store
Friday, August 27, 2010 at 12:03AM 
Pop-up retail or pop-up stores is a relatively recent trend of opening short-term retail store spaces.
Daiwa opened A Fishing Ape, a pop-up retail space that takes a page out of the urban fashion/skate/ snowboard scene to promote their Fishing Ape and DV1 "Freestyle" fishing tackle and New Style apparel. It's a marketing campaign and product line up like nothing you've ever seen before from a conventional tackle brand and it's uniquely Japanese.
The A Fishing Ape store has its own micro-site and there are also dedicated sites for their DV1 rods and New Style apparel line.
(Via: Caught by the River)
tagged a fishing ape, daiwa, fish business in Business
a fishing ape, daiwa, fish business in Business
Reader Comments (10)
What the fuck???!!!!!
FUCKING GAY.
This concept will die in a matter of minutes.
So they're selling Ronco Pocket Fishermen to hipsters now? Sweet.
Seriously, skateboarding and fishing. Marketing to kids is one thing, but they'd have a better turnout if they did a fishing show on Nickelodeon than stupid urban skateboard/fishing stores.
Hipsters are probably already talking about how cool diawa used to be back when they were into it
for the dying fish biz.
holy spit. as a 33 yr old who has always worked for large coporations, i've always had the desire to be my own boss. i said "maybe i can get a retail space and sell things i like". then, i thought (apparently incorrectly), "no one will visit a fly-fishing, skateboard, music shop with a refrigerator full of beer and sheep cheese." i gotta move to japan.
p.s.--there are car commercials that market to skateboarding fathers.
Ill take the fishing gentle mans hat. FTW!
HAHAHAHA!!!! Look at fancy pants with his new fold up spinning rod!! He's ready to go catch some trouser trout now.