The Outdoor Industry Association® (OIA) Board of Directors announced their endorsement of including the Nielsen Business Media owned Fly Fishing Retailer trade show, subject to American Fly Fishing Trade Association (AFFTA) acceptance, into the summer market to create a broader water culture.  LINK  (Via: OIA)

Any move to Salt Lake for FFR still needs to be approved by AFFTA and there are now rumors that a competing show is in the works for Orlando.