HISTORY
In May of 2007, a like-minded posse formed. Reel Pure, a grassroots lifestyle fly fishing brand, and Moldy Chum, an industry intoxicated media channel, got into bed. And an inclusively focused voice was born. We hope you enjoy reading as much as we enjoy geeking out on our keyboard.
To learn more about advertising with us, check out our advertiser page.
EJR
F
loundering father of Reel Pure and stalker of willing lips, he brings an uncooth perspective to fishing - usually fly. When steelhead aren't kicking his ass, he hangs in Redmond, WA with his wife and two pooches.
Currently for hire as an Outdoor Industry Marketing Consultant. Driving brand and business growth is his gig.
If you'd like to chew the fat-shoot him a note at moldychum@reelpure.com .
B2
Elusive, yet highly intelligent - B2 is all of the meat and most of the potatoes.
LOCATION
We can often be found drifting and tumbling along the banks of Northwest rivers near and far.